Outbound for UK IT providers and recruiters
More sales meetings with the right people. Paid for only when they happen.
We find the decision-makers you want to reach, write and send the emails, deal with the replies, and put qualified meetings in your diary. You never pay for activity, only for meetings that take place.
- Nothing up front
- No contract term
- You approve every email
Hi Sarah,
Noticed you've grown to two offices this year. That's usually when IT support that worked for one site starts to creak.
We take over IT support for firms your size across the North West without any downtime. Worth a 15-minute call to compare notes?
[Name], Business Development
Why this exists
Most firms know outbound works. Few have the time to do it properly.
Prospecting is the job that slips when delivery gets busy. Hiring for it is expensive, and agencies usually want months of fees before you see a single meeting.
The usual options
- A sales hire means a full salary and months of ramp-up before results.
- Lead-gen agencies tend to charge a monthly retainer whatever happens.
- Doing it yourself gets pushed back every time a client needs you.
Shaw Introductions
- We do all the work: research, writing, sending, replies and booking.
- You pay per qualified meeting, so cost follows results.
- You choose who the emails come from, and you approve who we contact and what we say.
Who we work with
Two sectors, so we can do them well.
Both have a high lifetime value per client, which is what makes paying per meeting worthwhile from the first one.
Meetings with the people who choose IT support
Owners, managing directors, operations and finance leads at SMEs, usually 10 to 250 staff, in the regions you cover.
- New support and managed service contracts
- Cyber security, Microsoft 365 and cloud projects
Meetings with the people who hire
Hiring managers, HR and talent leads at companies hiring in the sectors and roles you place.
- New client accounts and preferred supplier slots
- Permanent, contract and retained work
Run a different B2B service firm with high-value clients? Get in touch and we'll tell you honestly whether it's a fit.
How it works
From first call to meetings in your diary.
Your part takes about an hour at the start, then a few minutes a week.
Agree the target
A short call to set the sectors, company sizes, regions and job titles you want, and what a good meeting looks like.
You approve the plan
We build a list of named decision-makers and draft the emails. You sign both off before anything is sent.
We run the outreach
Plain, personal emails at a careful volume of around 20 a day, sent the way you choose (see below). We handle every reply, including the no's.
Meetings get booked
Interested prospects are qualified and booked into your calendar, with a short note on who they are and why they replied.
How emails are sent
You choose who the emails come from.
Three options, none at extra cost. Whichever you pick, you approve every list and every message before it goes out.
Our rep, on your domain
Emails come from a business development address on your domain, signed as your business development team. Replies land with your firm, and you don't spend any of your own time writing.
Signed by your MD or owner
Emails go out signed by your owner or managing director. We write every one and you approve them, so it reads as a direct note from the top.
From Shaw Introductions
We email from our own domain and introduce your firm. Nothing touches your systems, and we pass interested prospects straight to you.
Pricing
Start with a pilot. We carry the risk.
See the quality of the meetings before you commit to anything ongoing.
For your first 10 meetings. Invoiced only after each meeting has taken place.
- Nothing to pay up front, no set-up fee
- Capped at 10 meetings, so you know your maximum spend
- No-shows and meetings outside your criteria are free
- Stop whenever you like
What counts as qualified
The person holds a role you agreed in advance, works at a business that matches your criteria, and turns up to the call. If any of those is missing, you don't pay.
After the pilot
If the meetings are good, we agree an ongoing arrangement based on the results you've seen. If not, you walk away having paid only for the meetings you had.
Who you'll deal with
"I would rather earn my fee meeting by meeting than ask you to trust a retainer."
Shaw Introductions is run by Woody Shaw. Woody's cold email outreach already brings in new work every month for a London construction company. Shaw Introductions offers the same approach to IT providers and recruitment agencies.
You deal with one person who is accountable for the results. There are no account managers and no junior hand-offs.
FAQ
Questions we get asked.
Why pay per meeting rather than a monthly fee?
Because you've no reason to trust a new supplier yet. Paying per meeting means we only earn when you get something of value, and you can judge quality before committing to more.
Who do the emails come from?
You choose: our rep on your domain, signed as your business development team; your owner or MD, with us writing and you approving; or Shaw Introductions, introducing your firm. None costs extra, emails go out at a careful volume of around 20 a day, and you approve every list and message first. See the three options.
Who will you contact for me?
Only the businesses and job titles you approve. You see the list and the wording before anything goes out, and you can exclude existing clients, competitors or anyone else.
Will you work with my competitors?
We won't run outreach for two firms competing for the same clients in the same area at the same time.
How quickly will I see meetings?
Outreach usually starts within a week of our first call, once you've approved the list and the wording. Replies build over the following weeks, and we'll update you on progress every week.
Is this compliant with UK data rules?
We email people at their work addresses about services relevant to their role, under legitimate interests. Every email makes it easy to opt out, and anyone who does is removed straight away.
Book a 15-minute call
Tell us who your ideal client is. We'll tell you plainly whether we think we can reach them, and what a pilot would look like.
No pitch deck and no pressure.
Privacy notice
Shaw Introductions is a trading name of Woody Shaw, a sole trader based in the United Kingdom. This notice explains how we use personal data when we contact you about our services or a client's services. Some emails are sent on a client's behalf from that client's email domain, and are managed by us.
What we hold. Your name, job title, employer, work email address and, where available, work phone number, taken from public business sources and B2B data providers. We also keep a record of emails between us.
Why. To contact you about business services relevant to your role, relying on legitimate interests under UK GDPR and the Privacy and Electronic Communications Regulations rules for corporate subscribers.
Sharing. If you agree to a meeting with one of our clients, we share your contact details and the context of the conversation with that client so the meeting can happen. We do not sell your data.
How long. Up to 24 months from our last contact, unless you ask us to stop sooner. If you opt out, we keep only your email address on a suppression list so we never contact you again.
Your rights. You can ask to see, correct or delete your data, or object to us using it, by emailing woody@shawintroductions.co.uk. You can also complain to the Information Commissioner's Office at ico.org.uk.
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